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HOW TO BUILD YOUR OWN GARMENT BRAND

7th March 2022

HOW TO BUILD YOUR OWN GARMENT BRAND



HOW TO BUILD YOUR OWN GARMENT BRAND



The brand you develop will be your company’s identity and will also be the way your company is perceived by the public. To have a lasting brand and business you need to have a clear idea of what your business stands for, what you want to be known for, and who do you want to sell to.

In order to create a lasting brand, you need more than a good product. It takes a focused marketing strategy that will help you penetrate the target market segment and help you gain market share.

Here are some of the points that one has to keep in mind when establishing their garment brand



1. Create a brand identity: Here one has to answer important questions about what they want to represent, what they stand for, what are they trying to convey through the clothing designs, and what is their target market.
2. Business Structure: This part involves the intricacies of running a business. It includes the company organization structure, pricing model, getting permits, and other permissions to operate as a business.



3. Calculate the numbers: Understand the costs associated with setting up each aspect of the business from the logo creation to the permits to the physical setup costs.
4. Digital presence: Everything is online and if you aren’t then you are missing out on a huge segment of potential customers.
5. Design pipeline: Having a good portfolio of designs that are in cohesion with your brand identity are import. The creative aspect needs to be ready in order to ensure a timely and effective start.                                                                     



6. Plan for manufacturing: Depending on the market you target, the plan for the volume of clothes you will be manufacturing gets determined. Having this in place before you launch your clothing line is a must.
7. Sales Strategy: You have the brand, the designs and the clothes but how and whom to sell matters. Depending on your target customer, a plan to sell where they are matters. 



Keeping these points in mind will ensure that you are considering all aspects of the business before you start. By going through these steps you will also be able to get a better idea about what you really want to do with the business.


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